Friday, March 25, 2011

Redemption Cards Done Right

I can’t say that I’ve been 100% thrilled with redemption cards, but there has been a recent development with redemption cards that is a huge step in the right direction. Panini now posts weekly updates on their website letting collectors know which cards are now ready to be fulfilled. From what I’ve seen, once they have a card in their possession Panini is very prompt in mailing it out. I don’t think they’d make collectors wait three months just to send them redemption cards that they have in stock.

It’s not perfect, but it’s a step in the right direction. Next up, companies should start noting on checklists (or at least on the lists on their website) which cards were issued as redemption cards so that you know what you’re dealing with once redemption cards have expired.

1 comment:

Fuji said...

Glad to see Panini taking steps in the right direction. Your idea to note redemption cards on checklists/sell sheets is the least they could do. Great idea!

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